5 ways to get free users for your iPhone app

I found interesting statistics here.

According to Fiksu, CPI for iOS was $1.78, CPI for Android was $2.51 at February 2016.
* CPI means cost per install

I was surprised by 2 facts.

1. CPI for Android is actually more expensive than iOS.
Can you believe that? How can cost for Android be more expensive than iOS?
May be because Android has more apps? or iOS user tend to install more apps?

I was shocked by the cost itself. In my understanding, CPI for iOS in the US market should have been around $3. $1.78 is too cheap?
Is it because $1.78 is global average or $1.78 include boost install?

If the CPI is decreasing , this is a good news, but $2 is too much unless you app is social game with in-app purchase feature.

So let's get users for free.

Here's 5 ways you can think about to get users for free.

1. Prepare gorgeous landing page
Some app even does not have any landing page. This is bad. You should have beautiful landing page and ideally you should have feature which let user  to contact you.
If you're pure developer and can not design, Strikingly can help you.
You can create beautiful landing page in 5 to 10 minutes.

2. Prepare beautiful promotional video
Creating video is something difficult especially for developers. Many developers can understand CSS or even how to use GIMP. But most of them can not know how to use video editing application like Final Cut Pro. But don't worry about it. you can create great promotional video at Placeit. You can create promotional video just capturing screen of your app.




3. Prepare sweet screen shots
Screen shots matters. Please don't put simple screen shots. You can create great screen shots at DaVinchapps or LaunchKit.



Once your app is approved by Apple....

4. Prepare good reviews
Reviews/Ratings matters. User choose apps which has good ratings naturally. Since review seems to be part of factors which affect ASO keywords rank, review matters even for apps visibility.
You can get reviews at Favorr. Favorr is a web site where developers review each others apps.

5. Submit your app to app listing/review sites
Final step is to submit your app to app listing sites, like AppiMall, as many as possible. there are tons of such sites. if your app is featured on such sites, you will get free PR.

User acquisition is hard, really hard.
I sometimes feel like....


If you know more like hacking way to get users for free, please let me know!